Pure Imagination is a small batch, bean-to-bar chocolate focused concept by Janice Wong. From a humble cacao pod, we invite you to tap into what our name suggests, as we explore every step of its journey to become the glorious bar you are about to enjoy today.We work closely with farmers who’ve become friends in cocoa-rich regions of the Philippines, Ecuador, Thailand, Colombia and Peru. Our ambitions in growing Singapore’s first bean-to-bar chocolate and developing new flavour frontiers through pushing theboundaries of fermentation and ageing seek to inspire your imagination.

Let us begin this untamed journey into
Pure Imagination.